TargetSpot, the largest Internet and mobile radio ad network, has added sales representation for Cox Media Group’s online radio ads. The nonexclusive partnership announced Tuesday (April 6) calls for TargetSpot to deliver radio ads to CMG’s 82 radio station Web sites in 19 markets.
CMG joins TargetSpot’s Internet ad network of 76 radio groups and many of the largest pure-play online music providers to reach nearly 30 million unique monthly listeners, per comScore.
“Partnering with TargetSpot will help CMG generate more revenue from advertisers who seek better accountability and enhanced services,” said Jeffrey Ulrich, CMG’s senior director, digital sales strategy and training. “Advertisers will be able to buy our inventory through the TargetSpot network, utilizing its technology to drill down and reach targeted and highly engaged audiences.”
TargetSpot has added a number of high-profile partners lately, including Harpo Radio, which joins TargetSpot’s network later this month. The unique deal also included syndication of Harpo content for sponsorship across TargetSpot’s pure-play online radio partners.
Katz Online Radio Sales also handles Web inventory for CMG.