TBS Draws Nearly 7 Million Viewers for NLCS Game 1

TBS drew nearly 7 million viewers with Thursday night’s National League Championship Series opener, putting it slightly above its year-ago delivery.

The Turner network’s telecast of Game 1 of the Phillies-Dodgers tilt served up 6.86 million total viewers per Nielsen live-plus-same-day ratings, an increase of 3 percent versus last season’s ALCS opener (6.69 million).

The Phillies’ 8-6 victory drew a 28.8 rating in the Philadelphia market and an 11.3 rating in the Los Angeles DMA.

Through 14 postseason MLB contests, TBS has enjoyed an 11 percent lift in total viewers, averaging 4.95 million. Demos have shown greater improvement, as the network has averaged 2.14 million adults 18-49 (up 7 percent from a year ago) and 1.46 million men 18-49 (up 7 percent). Game 1 drew 2.21 million adults 25-54 (up 5 percent) and 1.52 million men 25-54 (up 4 percent).

TBS also drew more younger viewers, as 996,000 viewers 18-34 have tuned in for the playoffs, of which 673,000 are male. Both numbers represent a 12 percent uptick.

Publish date: October 16, 2009 https://dev.adweek.com/tv-video/tbs-draws-nearly-7-million-viewers-nlcs-game-1-113774/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT