Mashable and Telemundo are expanding their partnership to linear TV. The technology segment, dubbed El Pulso vía Mashable, will air in Spanish every Tuesday on Telemundo’s morning show, Un Nuevo Día. A new digital video series co-produced by Mashable and Telemundo called Power Up will also launch online in English.
“Continuing to invest in partnerships has been very much in the DNA of our digital business,” Peter Blacker, evp, revenue strategy and innovation of NBCUniversal Telemundo Enterprises, told Adweek. “We first started working four years ago [with Mashable] because we knew—and received requests from advertisers—that there was an underserved space in Hispanic and tech. There was not a lot of coverage there.”
The new linear segment and online video series will be hosted by bilingual Mexican-American Alix Aspe, a digital producer and social media reporter at Telemundo.
The two media companies have already partnered on a franchise, also called El Pulso vía Mashable, that first launched in 2014 as online content. Telemundo claims that it reaches more than one million monthly unique visitors.
“Mashable delivers premium, high-impact tech coverage on a daily basis, and we’re excited to bring our expertise to a new audience,” said Jessica Coen, senior vice president and editor-in-chief of Mashable.
Mashable is part of the portfolio of Ziff Davis, a subsidiary of j2 Global, Inc. that also includes PCMag, Speedtest, ExtremeTech, Geek and Toolbox.
NBCUniversal Telemundo Enterprises is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Noticias Telemundo, Telemundo Global Studios, Universo. It also includes a Digital Enterprises and Emerging Business unit, which also partners with BuzzFeed, Vox and Snapchat.
A “key pillar” in Telemundo’s partnership with Mashable, Blacker said, was its new multi-million-dollar facility in Miami. The new facility was built on 21 acres with studio space for news, sports and entertainment.