Telemundo Premieres News Show

NBC Universal–owned Telemundo is launching a new Sunday morning public affairs show April 18 and has scored an interview with First Lady Michelle Obama for the premiere edition.

The half-hour broadcast, entitled Enfoque (Focus), will be hosted by Telemundo news anchor Jose Diaz-Balart and will originate from Washington, D.C., at 11:30 a.m.
Diaz-Balart will moderate discussions with world and U.S. leaders, newsmakers, celebrities and everyday Americans addressing topics that matter to Hispanics. There will also be an online audience-participation element.  
“Telemundo has been a pioneer in Spanish-language news programming for U.S. Hispanic audiences,” said Don Browne, president, Telemundo. “Leveraging Jose’s deep expertise in political issues, Enfoque comes at a crucial time for the Hispanic community. Critical issues of the day will be examined including the Census, the economy, healthcare, education and the pending immigration reform. We are proud of serving our community by giving Hispanics the information they need to be informed, empowered and inspired to pursue the American dream.”
Each  broadcast will also feature a segment on achieving the “American Dream” through profiles of “real-life heroes,” per the network.  

In addition to the First Lady, the premiere edition will feature Ceilia Munoz, White House director of intergovernmental affairs; Gustavo Torres, director of Casa Maryland and a leader in the immigrant rights movement in the U.S., and Amelia Ceja, a Napa Valley vineyard owner.

Publish date: April 15, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT