The Benefits of Advertising on The CW, According to Ruby Rose, Taye Diggs and Other Celebs

The channel prioritizes diversity and inclusivity to reflect its younger audience

Video/Editor: Nick Gardner

The CW’s packed superhero schedule is a dream come true for advertisers, at least according to the stars of Batwoman, Black Lightning, Supernatural and other new and returning series.

Among broadcast networks, The CW still commands the youngest audience. The stars of its shows reflect the diversity of millennials and Gen Z, which advertisers pay a premium to reach.

So, this morning at The CW’s upfront red carpet at New York City Center, we asked them why advertisers should back their shows.

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.