The Future of TV Will Look Like Cable, Except Better for Viewers
Audiences are finally going to be able to bundle the way they’ve always wanted
Bundling is what consumers want. It is what they have always wanted.
Getty Images
There is a saying that markets follow consumer demand. That’s true, but in the world of television, these markets have been doing so very slowly. In television, it has been less about demand and more about control of programming supply.
