The Lines Between Upfronts and NewFronts Continue to Blur Together

Opinion: Meaning that marketers need to rethink their video strategies

White background; Black words with the suffix
Linear and digital TV are becoming one in the same in many ways. IAB

The lines are finally blurring between NewFronts and upfronts. From Hulu’s new ad format targeted at binge watchers to YouTube’s move to make its original content free and ad-supported to Xandr’s new marketplace for premium video, this year’s presentations show that the convergence of digital is upon us.

@amandaemartin Amanda Martin is the vice president of enterprise partnerships at Goodway Group.