Tribune Names Kersting President

Jerry Kersting Monday (May 3) was named president of Tribune Broadcasting. He replaces Ed Wilson, who exited the position last Friday.

Since Dec. 2009, Kersting has served as chief operating officer of Tribune Broadcasting.
In his new position, Kersting will oversee the day-to-day operations of Tribune’s 23 TV station, WGN America (Tribune’s national cable channel) and WGN-AM in Chicago.

“We’ve established some strong momentum across our broadcasting division, but there is a lot more to do,” said Kersting. “We intend to shake up traditional local television news by doing things differently and giving viewers innovative broadcasts and a clear choice in our markets. Every night, people turn on their local news and see the same thing wherever they flip the channel—we intend to change that.”

Tribune is in the process of trying to emerge from bankruptcy but has faced some push back from certain creditors.

Publish date: May 3, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT