Trump Wants to Go to the Moon. How Do You Market Outer Space?

Imagining the possibility, post-election

The moon holds many possibilities in the near future. Getty Images
Headshot of Ben Lamm

If Trump wins a second term in office, he tweeted about plans to establish a permanent manned presence on the moon, and send the first manned mission to Mars. If he loses, chances are that these top space priorities will happen in the next decade anyway.

@federallamm Ben Lamm is co-founder and chairman of Hypergiant. (Disclosure: Adweek’s parent company, Beringer Capital, is a minority investor in Hypergiant.) He is also a member of the Adweek Advisory Board.