Enjoy the holiday season while you can, TV executives, because it’ll be a busy 2020 ahead.
As the streaming wars keep heating up, executives from the network, cable and streaming sides are planning out their road maps for 2020, figuring out what to prioritize and strategizing around the challenges that come with an increasingly competitive streaming space.
For part of Adweek’s annual year-in-review coverage, we asked 18 of the industry’s top programming and business execs: what’s your biggest priority next year? And what is the biggest obstacle that could prevent you from achieving that goal?
Here’s what they told us:
Sarah Barnett, president, AMC Networks Entertainment Group and AMC Studios
As a content company it will always be our No. 1 priority to develop and produce incredible creator-driven, talked-about television for our audiences. Our known IP and incredibly passionate audiences have always provided rich opportunity to create a variety of distribution and other businesses alongside our cable ones—content licensing businesses, premium services like AMC Premiere, branded entertainment and more. As industry change accelerates, you will see increasingly innovative responses to audience and landscape changes from AMC Networks in 2020.
[The biggest obstacle is] knowing who we want to be and how, and having the confidence to stick to that vision and execute is key, and it becomes an obstacle only to the degree we lose sight of that.
Marc DeBevoise, CEO, CBS Interactive
For the upcoming year, CBS All Access continues to be focused on our growing slate of original programming and also our expansion further into new areas like children’s programming and live sports. With several highly anticipated new series on the horizon, including Star Trek: Picard and The Stand, as well as fan favorites Star Trek: Discovery, The Good Fight, Why Women Kill and The Twilight Zone returning, CBS All Access will have more than a dozen original series in the 2020 season, marking our first year of “always on” original programming. Our original series are one of the service’s biggest drivers; as we continue to grow, creating content that not only speaks to our existing audience but attracts new audiences to the service is an opportunity we look forward to tackling through smart, creative programming.
One of the challenges we face is continuing to scale to meet the needs of the service’s rapid growth. Five years in, we’ve successfully exceeded our subscriber goals, doubled the service’s overall content offering and launched a growing slate of original series. So, I feel I can safely say we’re well positioned to do so.
Craig Erwich, svp and head of originals, Hulu
My priority is, and always will be, managing a culture that achieves creative excellence for each of our shows and creators. The biggest obstacle is a frenzied marketplace.
Rita Ferro, president, advertising sales, Disney
Continuing to position and differentiate Disney in the market. We’ve done an incredible job at establishing the team as a reach machine, with category specialists, having premium audiences at scale, with strong attribution and targeting capabilities that drive volume, share and new revenue streams. All while continuing to evolve our Disney Advertising Sales organization to be customer-centric, performance driven and addressable first.
[The biggest obstacle is] time.
Kathleen Finch, chief lifestyle brands officer, Discovery
Continuing to superserve our female viewers and never letting go of them! From HGTV and Food Network to ID and TLC and more, we have a leading portfolio in the U.S. for women, and we don’t take that for granted. In 2020, the team and I are especially excited about the return of Extreme Makeover: Home Edition on HGTV in February, among other premieres, and supporting the continued growth of our new direct-to-consumer product, Food Network Kitchen.
Marianne Gambelli, president, advertising sales, Fox Corp
2020 will be the first full calendar year of Fox Corporation, and we will be kicking it off from a position of strength. We are well placed to be the most reliable destination for marketers, reaching viewers at scale with immediacy from live sports and news to the best in broadcast entertainment. One of my focuses in 2020 is continuing to work with our partners to develop unique solutions that allow them to forge an even deeper relationship with our most passionate fans.