After skipping a big New York showcase event during last year’s upfront season, Univision will return to that format this year, the network confirmed today.
Separately, budding Spanish-language network Estrella TV said it would put on its first upfront presentation this year in the form a seven-city road show.
Telemundo has said it would stick to private client meetings (mostly conducted in March), followed by a gala in Puerto Rico surrounding the Billboard Latin Music Awards later this month.
Univision will showcase its new fall season at New York’s Jazz at Lincoln Center on May 20 at 3 p.m., highlighting offerings from Univision, TeleFutura, Galavision, Univision Radio, Univision.com and Univision Movil. A press conference will follow the event.
The network is also holding pre-upfront meetings with clients. Last year, during the peak of the recession, the net bagged the New York upfront in favor of meetings with smaller groups of advertisers and agencies throughout April in cities including Los Angeles, Chicago, Miami, Dallas and New York. Those sessions were closed to the press.
Meanwhile, Estrella, which launched last September, will hit the road April 19 for Los Angeles, New York, Miami, Houston, Dallas, Chicago and San Antonio. The tour wraps May 21. The network, owned by Lieberman Broadcasting, said it has charter advertisers including AT&T, Clorox, Procter & Gamble, Dish, DirecTV, Verizon and Walmart.
Telemundo is sticking with the private client meeting approach. Officials at the network say such meetings are more productive than the fancier dog and pony shows because the net and clients can get down to business and talk about specific customized ad/marketing programs. There will be some glitz, however, as Telemundo will shuttle clients to the Billboard Latin Music Awards in Puerto Rico on April 29.