Honda is continuing its odyssey to find emerging talent for its 16-month-old Honda Stage Music Program. So today it's launching a web series, in partnership with digital studio Woven, to find the next big music stars.
Uncharted: Power of Dreams will spotlight up-and-coming musicians and their quest to hit it big. "[Honda] has a lot of interest in bringing musical content to their fans," Woven's chief creative officer Ben Blank told Adweek. "This is something we had been working on, and it fit perfectly [with] what it was that they were trying to do." Uncharted, an Original series, will run on Woven's uproxx.com.
The first episode follows 17-year-old Los Angeles-based hip-hop artist A-F-R-O, who tries to reignite the golden age of the genre.
Blank says of the 10 episodes, two have been already been filmed, with a third on the way. Both Honda and Woven are looking for other artists to profile with the final episode, based on submissions.
"Partnering with Woven Digital to launch Uncharted is a great opportunity to amplify the reach of Honda Stage while sharing the powerful stories of young artists pursuing their dreams," said Tom Peyton, evp, marketing for American Honda Motor Co., in a statement. "A deep appreciation for music has been a common thread between Honda and our customers for decades now, and pairing that with the power of artists pursuing their dreams and how their musical journey has positively affected their lives and those around them is incredibly moving and important to share."
Woven recently worked with MillerCoors for the web series Humans with the goal of reaching millennials for its Coors Banquet brand. Blank believes Uncharted will have similar success.
"Our strategy, a lot of it has to do with, let's find content that works amazingly well with our audience, and let's find brands that have similar desires and link the two," said Blank.