The battle royale for viewers has begun with a new fall TV season.
Adweek is taking a look at the three major takeaways we’ve noticed during the first week of premieres. This Is Us is still a runaway hit and hasn’t reached its peak; favorites like Will & Grace and Young Sheldon are putting networks at ease with returning viewers and fans. And although some linear ratings are down, that doesn’t mean advertisers should discount total viewers from every platform.
For more takeaways, check out Adweek’s coverage of this year’s fall TV season.