Virtual MVPDs Were Supposed to Help Save the TV Industry—What Went Wrong?

Adoption rates remain low, and services keep raising prices

potted plants with the pots labeled hulu, sling and other telecom services
vMVPDs like Sling, Hulu and AT&T TV Now aren't growing as fast as the industry had hoped. Getty Images, Sling, Hulu, AT&T, Playstation

Key Insights:

In mid-November, Hulu + Live TV became the latest live TV streaming service to hike its prices. Hulu’s live television offering, which came onto the market at $40 a month in 2017 and jumped to $45 in January, now costs consumers another $10 more every month, an increase that Hulu said was necessary to keep offering the service.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.