Key Insights:
- Distribution and carriage rights are costly.
- Services are raising prices, discouraging new customers.
- Most consumer streaming time is going to VOD services.
In mid-November, Hulu + Live TV became the latest live TV streaming service to hike its prices. Hulu’s live television offering, which came onto the market at $40 a month in 2017 and jumped to $45 in January, now costs consumers another $10 more every month, an increase that Hulu said was necessary to keep offering the service.
