Warner Bros.-Owned Machinima Becomes the Fourth Presenter to Leave the NewFronts

Will still connect with partners early this summer

Machinima, a multichannel network with a focus on video gaming, was acquired by Warner Bros. late last year. - Credit by Machinima
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Yet another company has decided it will not present at the 2017 Digital Content NewFronts.

Warner Bros. Digital Networks, which acquired Machinima last fall, will not participate this year. Machinima is a digital programmer with a focus on gaming and fandom culture, much like a multi-channel network.

At the time of the NewFronts’s schedule announcement, WBDN/Machinima joins Yahoo, BuzzFeed and Fullscreen to leave the NewFronts to hold outside events for advertisers and clients.

Studio71, a multi-channel network with nearly 7 billion monthly views, will provide its presentation as streaming-only. Earlier this week, AOL announced it would hold its presentation as a closed-door event without media in attendance, as well.

Yahoo will be touring the country with some executives to meet with agencies and brand partners; BuzzFeed will hold a hands-on opportunity to show clients how it uses technology to develop content; and Fullscreen will present, throughout the year, different findings from surveys done with its Gen Z audience.

Here’s a brief statement from WB:

“We will not be presenting at this year’s NewFronts on May 5th in New York.  However, we are eager to connect with you and all of our partners early this summer to share our robust plans and the latest developments for the Warner Bros. Digital Networks.”

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.
Publish date: April 20, 2017 https://dev.adweek.com/tv-video/warner-bros-owned-machinima-becomes-the-fourth-presenter-to-leave-the-newfronts/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT