It’s been six months since Facebook rolled out Facebook Watch, its vertical featuring original series from dozens of publishers and companies like Discovery Communications, Hearst and Quartz. However, of the 50-some shows that were part of Watch’s initial launch, only a handful of series have been picked up for a second season.
Make that a handful-plus-one: Facebook has given a rare renewal to one of its Watch shows: We Need to Talk, a relationship advice series hosted by Catfish creator Nev Schulman and his wife Laura Perlongo. The 10-episode second season of the series—one of three shows that ATTN: created for Facebook Watch—will debut later this year.
During its first, 10-episode season, episodes of We Need to Talk –which were four-to-six minutes in length—were viewed between 197,000 and 7.4 million times, with each episode averaging 1.5 million views. However, a Facebook view reflects the number of times people began watching the video, not the average audience per minute that Nielsen measures, and therefore does not provide an accurate comparison to TV ratings.
Besides We Need to Talk, Watch shows to receive Season 2 pickups include the scripted series Strangers (from Refinery29, about a bisexual woman who rents out her spare bedroom to a variety of people), Ball in the Family (a reality show about LaVar Ball and his basketball-playing sons), Returning the Favor (in which Mike Rowe, the former host of Dirty Jobs, spotlights people who do extraordinary things for their communities) and Loosely Exactly Nicole (a scripted comedy starring Nicole Byer, which originally aired on MTV).
Facebook has been cautious with Season 2 pickups, but the company has continued to beef up its Watch content. Last month, it added an ESPN series, First Take: Your Take, as well as an exclusive WWE show, Mixed Match Challenge. The platform is also testing Watch Party, which enables members of a group to view Watch videos together, comment on them and react to them.