Yahoo Just Launched Live Programming on The Roku Channel

Programming will include coverage of the midterm elections

The new programming will go live before Nov. 6. Oath
Headshot of Sara Jerde

Live and linear news content is now available on Roku from Yahoo News, Yahoo Finance, HuffPost, Makers and Yahoo Sports.

Live, daily and long-form programming will be available on “Yahoo,” a service on The Roku Channel, an ad-supported channel on Roku, the companies announced today.

“Oath’s news and entertainment properties are proven to be a trusted and high-quality source for consumers,” said Rob Holmes, vp of programming and engagement at Roku in a statement. “We’re always looking for ways to give our customers access to more voices, and adding ‘Yahoo’ to The Roku Channel accomplishes that.”

Verizon’s Oath has had difficulty determining its unified identity as a media brand, made even more challenging after Tim Armstrong left in September.

Programming on Yahoo will include:

  • Live coverage of events, such as the midterm elections from Yahoo News
  • Coverage from Yahoo Finance’s four daily business programs
  • Video interviews from HuffPost’s “Listen to America” tour
  • Breaking news from Yahoo Sports
  • Documentaries from RYOT, an Academy Award-nominated entertainment studio
  • Storytelling from Makers, a feminist media brand

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
Publish date: November 1, 2018 https://dev.adweek.com/tv-video/yahoo-just-launched-live-programming-on-the-roku-channel/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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