Programmatic

Google Ad Manager to Offer First-Price Auctions, Simplifying Programmatic Buying

The industry's largest platform is offering more options to users.

Cybersecurity Firm Finds Increasingly Complex and Common Malware Inside of Ad Networks

Devcon says it's found several polyglots.

LiveIntent Is Preparing to Debut Its Own Onboarding Service

The company promises people-based marketing services to rival industry leader LiveRamp.

The Rise of AI and Data Usage Are Blurring the Lines Between Personalization and Creativity

Advertising is a science and an art.

Verizon Media to Shutter Oath Ad Server

The telco’s ad-tech unit will double down on buy-side offering amid downsizing.

It’s Time for Digital Marketing to Have Its Own Sustainability Movement

Excessive ads and emails are their own type of pollution.

Taboola Will Acquire Celltick’s Start Division to Boost Mobile Recommendations

Content recommendation service to make the fourth purchase in its history

A Look Inside the 2019 Ad-Tech Outlook

Industry experts provide their assessment of the latest earnings calls.

YouTube Announces New Policies in Response to Advertisers’ Child Safety Concerns

The Google-owned company sent a letter to brands, agencies and influencers.

AI Is Pulling Biases Into Talent Recruitment, but There Are Solutions Available to Remedy This

Current methods using artificial intelligence undermine attempts at diversifying.