Skittles Goes Colorless, Giving Up the Rainbow for LGBTQ Pride Partnership with GLAAD
Skittles is removing the rainbow—in fact, removing color entirely—from its packaging for a Pride partnership with GLAAD.
United Airlines Teams Up With Clorox for CleanPlus Cleanliness Initiative
Carrier gains a major partner in ensuring passenger safety in the sky.
How the Pandemic Allowed Upstart Toilet Tissue Brand No. 2 to Take a Swipe at the Big Rolls
Once shoppers could no longer find their toilet paper brand on store shelves, they took to the internet—where No. 2 was waiting.
Hawaiian Tropic and Banana Boat Adjust Marketing for a Different Sort of Summer
With states opening up again, Edgewell Personal Care is cautiously optimistic about its ability to move its seasonal products.
These 3 DTC Brands Are Tapping Into Authenticity During the Pandemic
These 3 food and beverage brands explain how they're flourishing right now at the Adweek Elevate: Commerce virtual conference.