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How to Get Started in Journey Management

How to Get Started in Journey Management

Journey Management unifies journey mapping, orchestration and analytics to deliver the best possible experience to your customer. All organizations, not just enterprise marketers, can now access high-end customer journey capabilities, no matter their budget or customer count. 

Let’s Talk About Performance Creative

Let’s Talk About Performance Creative

Marketers and agencies alike are fervently trying to solve the challenge of performance marketing. All too often the focus is on media, and creative gets forgotten. How do modern marketing teams transform production in an age where performance creative is the missing link? 

Best Practices for Content Monetization

Best Practices for Content Monetization

The media, entertainment and advertising industry is facing unprecedented pressures to transform. Leaders in the industry will take a data-first approach, leaning on new innovation in the cloud to provide greater access to data while maintaining strict governance. 

2020 Disrupted the Upfronts: What’s Next?

2020 Disrupted the Upfronts: What’s Next?

2020 forced a reboot of the TV Upfronts. Flexibility became the new North Star, with advertisers looking to reserve quarterly instead of a full year in advance.Most broadcasters found themselves coming to the table with a new agility and willingness to adapt. So, what's next?

The Evolution of Mar Tech

The Evolution of Mar Tech

The marketing technology explosion of the past few years shows no signs of slowing down. New tools, new targeting, new analytics and new measurement solutions emerge constantly. But what are the critical shifts that every marketer needs to be aware of?

Brand Messaging Is Still Critical in a Demand-Gen World

Brand Messaging Is Still Critical in a Demand-Gen World

Brand teams create awareness at the top of the funnel, while demand teams strive for conversions at the bottom. Too often these departments operate in isolation, with separate budgets and different KPIs. This all-too-common model misses valuable opportunities to generate and convert demand over the long term.

What Agencies Need to Know About Social Media in 2021

What Agencies Need to Know About Social Media in 2021

One of the few certainties facing agencies in 2021 is that social media will play an even bigger role in client marketing and advertising. But social preferences continually evolve, and like many things in 2020, that evolution was accelerated by the pandemic.

The Current State of Customer Engagement

The Current State of Customer Engagement

Identity. Data. Experience. Over the past 18 months, digital marketing has gone through its fastest pace of change ever. Take a deep dive into these trends from  Merkle’s 2021 Customer Engagement Report.

Take a Hyper-Personalized Approach to Commerce

Take a Hyper-Personalized Approach to Commerce

To deliver personalized, shoppable, content-driven ecommerce experiences, you need intelligent, agile solutions that can provide a deep, holistic understanding of both new and existing customers. The end result? Better conversion rates and improved customer lifetime value. 

The Future of Customer Acquisition

The Future of Customer Acquisition

Has your customer acquisition program plateaued and stagnated? Maybe it’s time to update the processes you’re using. Advances in AI in the form of deep learning are helping forward-thinking marketers discover and deliver new customers at scale.