What do you really know about the customer journey? With greater attention being paid to personalization and customer experience, marketers need a clear view of the various touchpoints that make up the typical path to conversion. Simply mapping the journey doesn’t cut it. You need to actually orchestrate it through a single, visual source that considers all your relevant journey analytics.
New research from industry expert Advertiser Perceptions uncovers how marketers are concerned about their inability to accurately measure attribution across all their media channels, specifically TV. Find out what's missing from your measurement stack and how location intelligence can effectively measure TV performance.
From the California Consumer Protection Act (“CCPA”) to various proposals for both state and federal privacy laws, it is clear that the use of consumer data has become one of the defining issues of our time. Learn what questions you should be asking your teams and what steps you can take right now to help your business adjust to this new era of privacy.
With upfronts season fast approaching, it’s critical that brands and agencies plan their media campaigns for the most impactful results. But the tried-and-true way of buying TV no longer gets the results most advertisers demand. Executing your upfront deals programmatically can help you gain insights and drive performance, making your TV dollars go farther.
Fundamentally, digital transformation starts with a belief that there's a better way for a product or service to be delivered and for feedback to be collected. This requires a culture shift across your organization. Otherwise, your efforts won't work. Simply put, digital transformation transcends platforms, partners and trends, and requires a fundamental change in your corporate culture.
Authentic customer engagement hinges on how well you know each individual audience member. But when do call a customer profile complete? How many audience attributes are enough? It all comes down to harnessing the data elements that directly help you build audience profiles that inform compelling messaging, fuel blockbuster campaigns and power conversion.
Digital marketers continue to be challenged with driving higher return on ad spend (ROAS) and cross-channel campaign conversions and return. It’s time to shift the way you optimize your omnichannel campaigns and leverage AI and machine learning to drive intelligent recommendations for higher sales revenue and pipeline conversions.
Influencer marketing spend continues to grow—estimates put its value at as much as $10 billion by 2020. But all too often, advertisers are missing out on opportunities to accurately measure and quantify the impact of their influencer investments. And this can affect your campaigns. It doesn't have to.
Instagram has become the must-have social platform for successful brands. But its true influence lies in the insights it can provide about consumers as part of its multi-pronged engagement approach. Find out what it takes to harness Instagram data and how to thoroughly analyze and act on the insights it provides.
Nearly three-quarters of marketers say that measurement commands most of their time. That leaves little time for getting to know customers, their pain points and how to overcome them. To simplify measurement, marketers and advertisers need an accurate and repeatable framework for understanding how their ads are working, which channels they should be choosing and how to invest their time and budgets.