Retention Is the New Growth
December 14, 2020, 1 PM ET | 10 AM PT
The leaky bucket problem is real. Industry data shows that about 90% of mobile app users abandon or stop using the app within the first 90 days. That’s a staggering figure for businesses that depend on their apps for mobile income. Retention may be your biggest challenge—but it can also be your biggest opportunity.
The Marketer’s Data Journey
Decembeer 16, 2020, 1 PM ET | 10 AM PT
If you’re finding that the amount and variety of data you’re managing is a huge challenge, you’re not alone. Data continues to unlock endless opportunities for marketers to understand customers and personalize interactions. This makes marketers increasingly responsible for driving growth for their businesses. That’s why it is more important than ever to understand the role of data in the marketer’s new mandate for growth.
Contextual Advertising Can Make Your Data Privacy Woes Go Away
December 22, 2020, 1 PM ET | 10 AM PT
Stymied by data privacy and brand safety? Defensive tactics like blacklists, whitelists and keyword blocking can ensure your ads run in safe spaces. But when you stay in your contextual comfort zones, reach atrophies and new audiences go unexplored. And, ready or not, CCPA is here, expanding the data rights of consumers.
How Mondelez Keeps Its Heritage Brands Dynamic: Fearless Marketing Fuels Oreo Colorfilled
Available On-Demand (Originally Broadcast October 24, 2018)
Mondelez's innovative mindset fueled by creativity and enthusiasm led to the launch of the Colorfilled campaign, where Oreo lovers could customize the packaging of their cookies and have personalized gift boxes delivered to their door. This program was enabled by a mix of fearless marketing and innovative print technology. Hear from some of the creative partners about this groundbreaking campaign.
The Hidden Costs of a Broken Creative Process: Stop Wasting Your Time and Money
Available On-Demand (Originally Broadcast October 25, 2016)
Have you ever stopped to consider how much time and money is wasted by a broken creative process? Find out ways to get teams aligned to make your creative collaboration as efficient as your well-negotiated media plan.
Pinterest for the Holidays and Beyond: How Social Discovery Drives the End-to-End Shopping Experience
Available On-Demand (Originally Broadcast October 27, 2016)
Is your digital advertising strategy ready to make the most of the holiday shopping season? If so, Pinterest should be at the top of your list. Find out why people on Pinterest spend 2X more during the holidays, along with best practices on how to use its ad targeting.
Rule the Video-Driven World: A Practical Guide to Powerful Content
Available On-Demand (Originally Broadcast November 1, 2016)
If your brand isn't certain about how to best use video, you're missing out on significant customer engagement. Get a practical approach to preparing your business for a video-driven world, from creating your strategy and locating collaborators, to delivering your message and measuring results.
B2B’s Programmatic Inflection Point: How Data-Driven Ads Are Changing Business Targeting
Available On-Demand (Originally Broadcast November 3, 2016)
While programmatic has become the de facto standard for consumer brand advertising, its use in B2B marketing is still being defined. Dun & Bradstreet will showcase exclusive findings from a survey of B2B advertisers and examine why B2B programmatic is at an important inflection point.
Capture the Cross-Device Shopper: Take a Strategic Approach to the Holiday Season
Available On-Demand (Originally Broadcast November 10, 2016)
In the process of buying a single present, your target customers will reach for multiple devices to research products, compare prices and even complete their purchase. Now is the time to take a strategic approach to reaching these cross-device shoppers.
Maximize Mobile Conversions: How Under Armour and American Apparel Turn Users Into Customers
Available On-Demand (Originally Broadcast November 15, 2016)
If your company isn't delivering a mobile experience that converts, you're leaving money on the table and pushing consumers to mobile-optimized competitors. Hear directly from Under Armour and American Apparel about how they convert mobile users into paying customers.
Build a Data-Centric Organization: Preparing for the Next Generation of Audience Marketing
Available On-Demand (Originally Broadcast November 17, 2016)
The volume of audience data has grown exponentially over the past few years, but the organizations that use it haven't evolved nearly as much. Consulting firm Winterberry Group will share the results of its research on building a data-centric organization.
The New Customer Journey: How Digital Experiences Shift Consumer Behavior
Available On-Demand (Originally Broadcast December 1, 2016)
Digital experiences are now a critical part of the customer journey, from exploration and purchase to use and engagement. Join analyst and author Rebecca Lieb for an in-depth look at where the customer journey is heading in 2017.
The Crawl, Walk, Run of People-Based Marketing: Fundamentals and Use Cases
Available On-Demand (Originally Broadcast December 6, 2016)
You want to market to real people, not devices or channels or cookies. Marketing at the level of people improves both relevance and results, and also opens up new possibilities for greater omnichannel applications and precision. So how do you get started?
Optimizing Mobile Video: Exploring a New Ecosystem
Available On-Demand (Originally Broadcast December 8, 2016)
Traditional video advertising formats were created long before the mobile ecosystem reached maturity. Learn more about how consumers engage with mobile video ads and how advertisers can get greater value from their campaigns.