Business development professionals know that timing is crucial to winning a new client. So, what triggers AOR and agency partner changes? CMO shifts. By activating CMO tenure data, BD professionals can forecast CMO shifts and capitalize on narrow windows of opportunity to win new business
Digital transformation has changed the role of customer service from single-channel cost center into a dynamic platform for delivering customer experience. Brands need to shift how they approach care and identify its true strategic value as ground zero for delivering superior customer experience. New research from customer strategy expert ThinkJar uncovers how brands are remaking their service organizations.
Trying to do more marketing with less budget this year? You’re not alone in trying to drive savings when working with agency partners. An improved scope of work and a better-managed briefing process might be the answer, enabling brand advertisers to realize significant efficiency and productivity gains with their agencies. Yet, both activities are often overlooked.
How effective are the financial metrics you're using to gauge the health of your agency? David C. Baker can help. He has been developing agency metrics for 25 years and his approach has been licensed to leading agency software solutions. In this webinar, David will work through the eight significant KPIs to measure consistently at your firm.
New technologies have enabled professional video production at a fraction of the cost. Digital-native generations use social media and live-streaming as a daily form of self-expression. But what does this democratization of creativity mean for your brand's content strategy? What do these cultural and technological shifts actually look like in video?
Visual content has become the marketer’s primary canvas. But while a recent GumGum survey found that 80 percent of media professionals believe visual content is critical to their marketing, many are struggling to incorporate it effectively into their overall strategy. The key may be to use technologies like computer vision to gain an edge and ensure your campaigns stand out.
Messaging applications like Facebook Messenger, WhatsApp and WeChat have already surpassed most social platforms in terms of active users and time spent. But there’s another messaging channel brands can add to their mix: their own. Using brand-owned messaging alongside other messaging channels can help companies engage more customers, own the customer experience and significantly enhance overall customer care.
There’s little doubt among B2B marketers and sellers that account-based marketing works. Still, many organizations are finding themselves challenged to actually execute this kind of strategy successfully. The hurdle? It might just be that you’re using the wrong KPIs.
Social media analytics are constantly evolving. What initially served as a way to measure popularity—counting likes and retweets—is now an indispensable tool that serves every aspect of your business. The insights unlocked by social media analytics tools inform everything from marketing to customer service to product innovation and more. How do you put them to work for your brand?
All the marketing data in the world isn’t useful if the people who need to use it can’t view, access or make sense of it. That’s why quick and seamless data integration and visualization is critical. m/SIX, the U.K.’s fastest growing media planning and buying agency, has adopted a solution that creates a single source of marketing truth. That has facilitated transparency, speed and growth.